Welcome

 “True Innovations mission is to be the global market leader in the design and manufacturing of high quality home, office and entertainment products, which provide value, style, and innovation, that improve the way people live and work.”

More than ever before, today’s consumers are demanding product that uniquely matches their individual tastes, at a price that they can afford. Our goal is for every customer to feel that they have purchased a piece of furniture that affords them the style they are looking for and at a price they love. Moreover, one that translates to a real value. With entire lines of product rich that are with innovative features, functions, and design elements, we strongly believe we have achieved exactly that. With the end in mind being an improved all around consumer experience, whether at home or in the office.

We are a world class innovator and manufacturer of home, entertainment, and office furnishings. As an organization we focus on developing unique trend setting product designs that bring amazing design concepts with solutions for nearly any pricepoint. We support our retail customers with creative merchandising programs. Our business is one where we are vertically integrated, allowing us to have complete control of all phases of product development, manufacturing, distribution, and customer service. Our world class manufacturing plants are second to none, and ensure a quality product is delivered to our consumers worldwide. You will find our products distributed at all major North American retailers under numerous brand names such as: Lane®, Broyhill®, Serta®, and True InnovationsTM. Just to name a few. Our culture is one where we are never satisfied and are always pushing to improve our products, services, and delivery model. We believe we have the most talented people in the business and our employees are dedicated to making the company the best in the world.